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Welcome Back, GrowthMinds.

Yeah, the game shifted while you were buried in meetings and decks. The hiring-hungry, “growth at all costs” era? Done. Now it’s about running lean, moving fast, and letting AI do the heavy lifting where humans can’t.

The industry hasn’t slowed down. In fact, it’s rewriting the rules while most people are still clinging to the old playbook. Let’s break down the big shift you need to have on your radar—especially if you’re building, marketing, selling, or scaling in tech.

Headline Drop: Microsoft Excel gets ChatGPT powers

Shopify just set the tone: nearly doubled revenue with 30% fewer employees than in 2022. Their CEO’s rule? Don’t hire unless a human can prove they’ll outperform AI. Brutal, sure but that’s the new standard. And make no mistake, other CEOs are lining up to copy-paste that mindset.

For B2B marketers, the takeaway is clear: the winners won’t be the ones with the biggest headcount. They’ll be the ones who know how to blend AI speed with human creativity, distributing smarter and measuring what actually matters.

The lazy campaigns are already fossils. The bold ones are about to own the field.

What’s happening:

• 📊 Microsoft Excel gets ChatGPT powers

• 🎮 90% of game developers use AI, says Google

• ✍️ Grammarly’s AI can grade you

Hand-picked news:

📊 Microsoft Excel gets ChatGPT powers

• What: Microsoft just dropped a now new COPILOT function right into Excel. Type a formula and suddenly you’re summarizing survey feedback, cleaning messy data, or even pulling insights from external sources. But it’s gated behind the $30/month Copilot subscription.

• Why: This isn’t another shiny AI app. It’s AI showing up where people already live: spreadsheets. Marketers spend half their lives in Excel, and now the grunt work like budget pivots, campaign reporting, endless CSV cleanup—can be handled in a cell.

• Impact: Early adopters will slice hours off reporting and decision-making. Everyone else? They’ll still be buried in manual exports while competitors scale campaigns faster.

🎮 90% of game developers use AI, says Google

• What: A new Google Cloud study says 9 out of 10 game developers are using AI to handle the boring stuff—optimizing content, crunching code, processing audio/video—so humans can focus on creative.

• Why: Costs are ballooning. Deadlines are brutal. Studios don’t have time to babysit repetitive work. Sound familiar? It’s exactly what’s happening inside marketing teams.

• Impact: Swap “game assets” with “campaign assets” and the lesson is obvious: automate the grunt work, save human effort for strategy. If you’re not folding AI into your workflow yet, you’re already playing catch-up.

✍️ Grammarly’s AI can grade you

• What: Grammarly’s new AI agents don’t just fix typos—they generate citations, anticipate reader pushback, and even tell students whether their essay is an A or a C. On the other side, educators get plagiarism + AI detection tools.

• Why: This is bigger than students. Grammarly is quietly signaling where writing assistants are headed: not just editing, but forecasting reception. Imagine knowing how your cold email or ad headline will land before you hit send.

• Impact: Marketers should watch this closely. The future isn’t AI that fixes grammar—it’s AI that simulates your audience. That’s a game-changer for testing subject lines, CTAs, and pitch decks before they ever see daylight.

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